Chatbot Marketing: The Beginner’s Guide to Messenger Bots

How to Build Your Own Facebook Chatbot

what is chatbot marketing

We’ll be focusing specifically on chatbots on social media channels in this post. These bots can use sophisticated technology like artificial intelligence and natural-language processing. Plum, a money management company, stands out with their chatbot-exclusive service.

This will also guide you in determining the user experience and questions your chatbot should ask. For example, an existing customer on Twitter may have different questions than a new customer reaching out to you on Instagram. For example, if your social team finds they can’t keep up with the number of messages on certain networks, you may want to leverage bots on those channels.

Create a Landing Page Specifically for Your Chatbot

When simple, repetitive tasks are offloaded to a chatbot, human agents can have more time to resolve complex issues. If you’re a beginner, start with a straight-forward rules-based chatbot to guide users through common interactions and queries. Similarly, chatbot marketing can boost sales when set up to proactively send notifications about offers and discounts to speed up the purchase process. Additionally, by using chatbot marketing in your customer support processes you can give customers access to information beyond normal working hours. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin. The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times.

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The instant gratification of @-mentions, DMs and chatbots has influenced the trajectory of social messaging and customer care. The need for conversational commerce remains high as customers want to interact with brands in a way that feels natural (and efficient). Over 70% of customers expect a conversational care experience when they engage online with brands. Monitor your engagement reports to understand what is and isn’t working.

Chatbots for Sales

All you need to do is reap the data outcomes’ benefits to help you improve both your chatbot and general marketing moving forward. The goal of marketing, in general, is to enhance qualifying leads and optimise sales to grow revenue. Regardless of your industry, chatbot marketing makes a massive impact as one of the most reliable eCommerce trends to boost revenue for the businesses who are adopting it. Chatbots allow you to collect and collate more customer data and metrics.

what is chatbot marketing

Many consumers stop spending their money at establishments that offer poor customer service. With the high engagement rate with bots, you also have a good chance of getting your message noticed for surveys. It can be notoriously hard when surveying folks via email or on a website or app to get a high volume of responses. Similarly, you can do this with your UTM codes for the content you link from your bot.

Trigger chatbots at the right times

While they’re not exactly human, they’re getting closer and closer to feeling like it. A chatbot is an automated computer program that simulates human conversation to solve customer queries. Modern chatbots use AI/ML and natural language processing to talk to customers as they would talk to a human agent. They can handle routine queries efficiently and also escalate the issue to human agents if the need arises. Drift is a conversation-driven marketing and sales platform that connects businesses with the best leads in real-time.

what is chatbot marketing

AI chatbots can revamp your content strategy, helping you serve the right content to the right people at the right time. Therefore, the integration of AI chatbots into your marketing strategy can significantly enhance the distribution and engagement of your content. From lead generation and sales funnel optimization to event organization, there are several ways to implement AI chatbots like ChatGPT in your marketing strategy. Chatbots are amazing when it comes to offering your audience a seamless experience. According to data published by Facebook, 74% of online adults feel more connected with a business when they can directly message them. An AI chatbot is available 24/7 to answer any of your customers’ queries; hence it’s a great way to stay connected with your audience.

Collects Data for Analysis

AI chatbots can prompt feedback or surveys at the most opportune moments – when the interaction or transaction is still fresh in the customer’s mind. Whether after a customer support interaction, a purchase, or even an abandoned cart, the chatbot can step in, ask for feedback, and gather immediate and contextual insights. Even after the decorations are up and the invites are out, chatbots continue to work their magic. They can send reminders, share updates, and build anticipation with sneak peeks. And when the lights come on, and the event is over, they’re still there, gathering feedback, sharing highlights, and keeping the connection alive with relevant content. The chatbots become your virtual sales rep, getting to know your prospects, qualifying leads, and setting the stage for you to swoop in and close the deal.

  • At the most advanced levels, firms like the Royal Bank of Scotland are using NLP to analyze customer concerns, using insights gained to improve their highly-automated chatbot experience.
  • Your chatbot marketing strategy can be as complex or rudimentary as you’d like based on your industry, customer profile and budget.
  • Chatbots can help businesses automate tasks, such as customer support, sales and marketing.
  • Chatbot marketing is an innovative approach of employing computer programs to automate interactions with prospects and drive revenue.
  • On the other hand, if you’re looking to provide customer support e.g., in banking industry, you should create a chatbot focused on providing answers to frequently asked questions.
  • I’ve always been a proponent, in bot building, of having your bot admit upfront that it actually is a bot.

Any product or service that has a high level of pre-purchase decision-making, such as auto sales, real estate or enterprise software, can gain immense value from a chatbot. AI chatbots in digital marketing automate marketing conversations and send a huge chunk of messages instantly. AI chatbots will deal with higher-level customer situations by connecting online shoppers to live chat agents. Human intervention is always significant in AI chatbot marketing as connecting with third-party live chat will help you deal with and solve every problem that your customers are facing. When your e-commerce website doesn’t have customer support, your customers will leave the website soon. AI chatbots are available throughout your online shoppers’ journey and they need them.

It’s imperative that marketing bots not only function from a marketing standpoint but also undergo thorough functional testing to ensure that every feature works flawlessly. Before launching a chatbot, try it yourself and share it with colleagues and friends. Once you have it launched, you will need to continually monitor and analyse the interactions to get insight into your marketing efforts and improve and optimise its performance.

The chatbot works by answering prospects’ questions, and advances the most qualified leads to a sales call. MongoDB increased new leads by 70% in three months by engaging its visitors via chatbot. Even those who shy away from robotic sales assistants still prefer a more digital approach. Research by Nielsen found that 56% of users would prefer to message customer support staff rather than call them, something a Hybrid chatbot can help with. And while, as mentioned above, many people still crave the human touch of a real sales assistant, some research indicates that 40% of users don’t care if they’re helped by a chatbot or a human. Despite chatbots having been around for some time now, lead generation via chatbots is still a very new technique.

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